Program

Conferences will be translated simultaneously into Spanish and English

15.00 – REGISTRATION OF ATTENDEES

15.30 – INAUGURATION OF THE EVENT

Mr. Fernando López Miras, President of Region of Murcia (Spain)

Mr. Fernando Miranda, General Manager of production and agricultural markets, MAPAMA

Juan Marín Bravo, PROEXPORT´S President

Javier Soto Martínez, chairman of the Iceberg Lettuce Sector Committee and Vice President PROEXPORT

15.45 – THE WORLD IN GREEN: International conjuncture of the lettuce and leaf sector

Antonio Marhuenda Berenguer, Agricultural Engineer

16.00 – THE ADVENTURE OF PRODUCING LETTUCE IN EUROPE: Experiences and future strategies in Spain, Germany and the United Kingdom

MODERATOR OF THE PANEL: FERNANDO P. GÓMEZ MOLINA, GENERAL MANAGER OF PROEXPORT

Guy W. Shropshire, General Manager of G’s SPAIN & CEO of G´s EUROPE.

Rudolf Behr, President of BEHR AG

José Canovas Ruiz, Commercial Director of FRUCA MARKETING, S.L.

Antonio Pascual, Managing Director of AGRASA.

16.40 – PREPARED SALADS: Does the green consumption revolution will come in a bag?

MODERATOR OF THE PANEL: CARMEN CABRA, FRUIT TODAY EUROMAGAZINE´S DIRECTOR

Antonio Cánovas Martínez, President of KERNEL EXPORT, SL.

Rafael Boix, General Director of GRUPO ALIMENTARIO CITRUS

Cecilio Peregrín González, Corporate Director of PRIMAFLOR

Gary Spratt, General Manager Fresh Produce Suppy & Inbound Logistics, BAKKAVOR IBÉRICA, S.L.

17.20 – IS DISTRIBUTION REALLY ALL THE SAME? Defragmenting the mix of quality, flavor, variety and price to sell more and better

MODERATOR OF THE PANEL: PIERRE ESCODO, EUROFRESH DISTRIBUCION

Charlotte Curtis, Senior Product Agronomist from MARKS & SPENCER

Laurent Renard, purchasing manager of “Global Good Sourcing” from METRO GROUP TRADING OFFICE

18.00 – INNOVATION AND VALUE IN THE FUTURE OF THE LEAF SECTOR: Is there anything left to do or it´s all there is to do?

MODERATOR OF THE PANEL: ENRIQUE SERRANO, GENERAL MANAGER OF G.H. MURCIANA DE VEGETALES

Héctor Vidal, Product Manager Salad & Leafy of SYNGENTA

Cayetano Fernández Tamboleo, Sales Manager for leaf crops in ENZA ZADEN

Gregorio Pérez Crespo, Regional Product Specialist of Lettuce for EMEA BAYER

Jan Doldersum, Manager Chain & Retail en RIJK ZWAAN

Lorenzo Castillo, lettuce product manager of RAMIRO ARNEDO

18.45 – GINS & LETTUCE PARTY

PARALLEL ACTIVITIES 

B2B meetings with the lettuce and leaf vegetable producers of PROEXPORT: 18-20 Oct at partners’ stand (www.proexport.es)

Gastronomic demonstrations “Lettuce Attraction”: 18 / Oct from 12pm to 14pm in the area Fruit Fusión (connection Building 5 to 7)

Gastronomic demonstrations at the sponsors’ and producers’ booth of PROEXPORT.

Exhibitor lettuces of the world: Building 5.