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Lettuce Attraction | 18th of October. IFEMA Building 5 (Fruit Attraction Madrid) – Lettuce Attraction | 18th of October. IFEMA Building 5 (Fruit Attraction Madrid)

THIS WAS LETTUCE ATTRACTION 2017

 All the success of “Lettuce Attraction 2017” in Fruit Attraction

The world in green: International conjuncture

The adventure of producing lettuce in Europe

Prepared Salads: Does the green consumption revolution will come in a bag?

Distribution: Defragmenting the mix of quality, flavor, variety and price to sell more and better

Innovation and value in the future of the leaf sector

“Lettuce Attraction” the world of leafy vegetables

SPEAKER PRESENTATIONS

CARMEN CABRA

FRUIT TODAY

HÉCTOR VIDAL

SYNGENTA

PIERRE ESCODO

EUROFRESH

JAN DOLDERSUM

RIJK ZWAAN

CAYETANO FERNÁNDEZ

ENZA ZADEN

LORENZO CASTILLO

RAMIRO ARNEDO

GREGORIO PÉREZ

BAYER

THE REST OF PRESENTATIONS WILL BE SEND IT TO THE CONFERENCE ATTENDEES BY EMAIL.

INFORMATION

“Lettuce Attraction: Welcome to the world of leaf vegetables”

What is “Lettuce Attraction: The world of leaf vegetables”?

Lettuce, the most consumed leaf vegetable in the world, is the star product of Fruit Attraction in 2017.  


 

 

The “LETTUCE ATTRACTION: The world of leaf vegetables”, conference will bring together producers, exporters, importers, retailers, researchers, seed companies, food processors, chefs and specialized journalists related to the world of lettuce and other leaf vegetables.

Spain, as the main European exporter and one of the world’s leading producers of lettuce in all its varieties, is hosting this event with renowned international speakers, who will provide valuable information that will help the participants to identify and understand the latest trends and challenges that the Sector will face in the near future, from the productive, economic, gastronomic and distribution side.

The conference is organized by PROEXPORT (Association of Producers Exporters of Fruits and Vegetables of the Region of Murcia) and its associated companies, in close cooperation with Fepex and Fruit Attraction.

The Queen of Salads

Lettuce has become the queen of salads because of its high water content (95% of its weight is water) and its low caloric content, which makes it the ideal food for a balanced diet.

The world consumes 25 million tons of lettuce a year of which Spain produces about one million. As the world’s leading lettuce exporter, in 2016 Spain exported a total of 743.130 tons of lettuce.

Of these, the majority have their origin in the Region of Murcia, from which 71% of Spanish lettuce (527.423 tons in 2016), followed by Almería (142.894 tons), Valencia (24.532 tons) and Alicante (14.528 tons). Together, they make up in the southeast of Spain the main producing area of ​​lettuce and leaf vegetables in Europe. .

Quality, food safety, guarantee of supply, respect for workers’ rights, specialization in production and research are the cornerstones of lettuce and leaf vegetables from the Southeast of Spain.

All this is the result of the analysis that the experts will address at the Lettuce Attraction conference.

PROGRAM

Conferences will be translated simultaneously into Spanish and English

15.00 – REGISTRATION OF ATTENDEES

15.30 – INAUGURATION OF THE EVENT

Mr. Fernando López Miras, President of Region of Murcia (Spain)

Mr. Fernando Miranda, General Manager of production and agricultural markets, MAPAMA

Juan Marín Bravo, PROEXPORT´S President

Javier Soto Martínez, chairman of the Iceberg Lettuce Sector Committee and Vice President PROEXPORT

15.45 – THE WORLD IN GREEN: International conjuncture of the lettuce and leaf sector

Antonio Marhuenda Berenguer, Agricultural Engineer

16.00 – THE ADVENTURE OF PRODUCING LETTUCE IN EUROPE: Experiences and future strategies in Spain, Germany and the United Kingdom

MODERATOR OF THE PANEL: FERNANDO P. GÓMEZ MOLINA, GENERAL MANAGER OF PROEXPORT

Guy W. Shropshire, General Manager of G’s SPAIN & CEO of G´s EUROPE.

Rudolf Behr, President of BEHR AG

José Canovas Ruiz, Commercial Director of FRUCA MARKETING, S.L.

Antonio Pascual, Managing Director of AGRASA.

16.40 – PREPARED SALADS: Does the green consumption revolution will come in a bag?

MODERATOR OF THE PANEL: CARMEN CABRA, FRUIT TODAY EUROMAGAZINE´S DIRECTOR

Antonio Cánovas Martínez, President of KERNEL EXPORT, SL.

Rafael Boix, General Director of GRUPO ALIMENTARIO CITRUS

Cecilio Peregrín González, Corporate Director of PRIMAFLOR

Gary Spratt, General Manager Fresh Produce Suppy & Inbound Logistics, BAKKAVOR IBÉRICA, S.L.

17.20 – IS DISTRIBUTION REALLY ALL THE SAME? Defragmenting the mix of quality, flavor, variety and price to sell more and better

MODERATOR OF THE PANEL: PIERRE ESCODO, EUROFRESH DISTRIBUCION

Charlotte Curtis, Senior Product Agronomist from MARKS & SPENCER

Laurent Renard, purchasing manager of “Global Good Sourcing” from METRO GROUP TRADING OFFICE

18.00 – INNOVATION AND VALUE IN THE FUTURE OF THE LEAF SECTOR: Is there anything left to do or it´s all there is to do?

MODERATOR OF THE PANEL: ENRIQUE SERRANO, GENERAL MANAGER OF G.H. MURCIANA DE VEGETALES

Héctor Vidal, Product Manager Salad & Leafy of SYNGENTA

Cayetano Fernández Tamboleo, Sales Manager for leaf crops in ENZA ZADEN

Gregorio Pérez Crespo, Regional Product Specialist of Lettuce for EMEA BAYER

Jan Doldersum, Manager Chain & Retail en RIJK ZWAAN

Lorenzo Castillo, lettuce product manager of RAMIRO ARNEDO

18.45 – GINS & LETTUCE PARTY

PARALLEL ACTIVITIES 

B2B meetings with the lettuce and leaf vegetable producers of PROEXPORT: 18-20 Oct at partners’ stand (www.proexport.es)

Gastronomic demonstrations “Lettuce Attraction”: 18 / Oct from 12pm to 14pm in the area Fruit Fusión (connection Building 5 to 7)

Gastronomic demonstrations at the sponsors’ and producers’ booth of PROEXPORT.

Exhibitor lettuces of the world: Building 5.

Get your program

Ensure your event attendance

SPONSORS:

ORGANIZATION:

Imprimir

COLLABORATION:

MEDIA PARTNERS:

PRODUCERS

Producers of lettuce and other leafy vegetables associated to PROEXPORT:

Consult here the complete list of companies associated with Proexport

CONTACT

PROEXPORT 
C/ Ronda de Levante, 1 Entlo.

30009 Murcia (España) 

Dpto. Marketing y Eventos: Nuria García y Natalia López 

E-mail: eventos@proexport.es 

Tel: +34 968271779 Ext. 4